Model Journal - May 1989 - 'MAGIC' by Barbara Molyneux
FOLLOWING LAST MONTH'S STORY ON PETER MARLOWE'S 'COMPOSITE' BUSINESS, BARBARA MOLYNEUX VISITED MARLOWE PRESS, JUST OFF THE KINGS ROAD, CHELSEA TO FIND OUT MORE ABOUT 'GO-SEE' ® CARDS.
When you enter the quiet elegance of Marlowe Press at No. 24 Gunter Grove, you instantly notice the impressive display of International Model Stars. Jerry Hall vies for wallspace with Paulina Porizkova, Kelly Emberg and Iman, while Laraine Ashton and Twiggy provide echoes of a different age.
Peter Marlowe was taking a call from a well-known agent when I arrived... "We've just had a top model switch over to us - how quickly can you produce a colour announcement card?" "Is tomorrow fast enough?" Peter smiles. "MAGIC!" The agent replies. "We'll send the photo by courier so you'll have it by mid-day." "Fine, then the cards will be ready by tomorrow afternoon..."
Despite his busy schedule, Peter found time to talk to Model Journal about his latest, though by no means new, venture.
"This service has been a long while in the making and a major investment," explained Peter as we got down to looking at the development of "Go-See'® cards.
The story goes that, whilst developing Marlowe Press in New York, Peter shared a studio with top New York fashion photographer Marco Glaviano, who was constantly visited by young models trying to launch their careers. Unfortunately most of these girls only had photo copies to leave behind, which really put them at a disadvantage.
"Whatever a new model leaves with a photographer is his momento of their first meeting," says Peter. "That could be the most important meeting for the model. "The personal contact is very important in itself," he continues. "Ten times more effective than a mailing, and I really believe that a photographer needs to become acquainted with the personality of a new model. This has traditionally been known as doing go-see's."
