CHANGES
"The significant changes I have witnessed since the 60's are the networking of the agencies and the international work-mode of the models," says Peter. "Marlowe Press frequently deliver a model's order of composites to three different countries. Model agents still have the same problems today that they had then to get to the top. These have always been firstly to find good talent, then maintain a very good relationship with a handful of the top up-and-coming photographers who will test free, to keep at least two top bookers who can handle raids from foreign agents who are anxious to persuade their top new girls to leave town, and, to maintain efficient accounting services for the models.
"This role of the professional agent interfaces with Marlowe Press where the agent needs us to produce their publicity material to the highest standards to create the 'look' of the agency. For just as the model has a 'look' in her photographs, an agency has a look affected by everything that is printed for it, from it's logo to the models' cards, the head-sheet and the agency book. We act as something of an ad' agency at times, producing layouts and art work to continually try to improve the client's image."
SO WHAT'S NEW?
"Over the years, one problem has always been nagging at the back of my mind," says Peter. "Two years ago I decided to address the problem. Simplified, it was this question - How can you produce VERY QUICKLY and with a HIGH QUALITY of reproduction, a SMALL QUANTITY of cards for VERY LITTLE MONEY?
There seemed to be no answer, until new technology could provide the answer. The people who had the problem usually came from three sources : Photographers who wanted to try a small mail shot to ad' agents, make-up artists who needed high quality colour, and brand new models."
TO FIND OUT HOW MARLOWE PRESS SOLVED THIS PROBLEM READ MODEL JOURNAL NEXT MONTH
AND DISCOVER THE GO-SEE CARD.
